The most read teen magazine in Quebec!

Cool! understands 12-to-17 year olds and knows how to talk to them. It’s the friend and confidant that shares their passion for fashion and gives them advice on relationships. The approach remains the same in social media and new technologies, which are additional places to interact with this target market. The Cool! brand has also been able to adapt to these new media opportunities and position itself as a pioneer and a friend with its target audience.