TVA: ANYTIME, ANYWHERE
The new TVA.CA website and TVA mobile app provide audiences with access to TVA programming live or on demand, anywhere, anytime. Viewers can watch their favourite shows, such as La Voix Junior, Boomerang, Salut Bonjour and L’Échappée, on the web or on their mobile device, and advertisers can access an expanded advertising inventory on a portfolio of flagship shows that lead the Québec ratings.
The TVA.CA website and TVA app are TVA Group’s response to changing audience expectations. Increasingly, viewers want to be able to watch the content that interests them live or on demand, when they want, where they want, on the screen of their choice. By enhancing access to its programs, TVA is significantly expanding the video inventory available to advertisers, particularly when it comes to long-form French-language video content.
To read the press release, click here
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