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A trademark of the TVA Network

Autonet, Le Guide de l'auto and Overdrive Média are joining forces to bring a breath of fresh air to the Quebec automobile sector, with the launch of a new magazine show called PROPULSION! A team of highly professional reporters will cover original topics in a dynamic new concept that explores the automotive lifestyle in a completely different way.

With host Annie-Soleil Proteau and high-caliber collaborators like Jacques Deshaies, Gabriel Gélinas, Jean-Samuel Guay, Fred Mercier, Simon Dion Viens and Alain McKenna, Propulsion is sure to satisfy any automobile aficionado.

Propulsion has been airing on TVA since winter 2016.

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In the fall of it's 2017 season, Propulsion attracted an average minute audience of 201,000 viewers, with a market share of 17.

Source: Numeris, French Quebec, Fall 2017 (Sept. 4 - Dec.3), 2+

Schedule: W2018
Saturday, 11:00 AM to 11:30 AM

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Key numbers

Estimates : W2018
2+: 209,000
A18-49: 55,000
A25-54: 63,000
M25-54: 34,000