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Mario Dumont

A trademark of TVA network

Mario Dumont: the name says it all!

Mario Dumont, a passionate former politician, wants to understand and explain things to his fellow Quebeckers. Along with his collaborators and highly qualified experts, he deconstructs and analyses the big stories of the day. All of the burning issues in Quebec are presented in such a way as to put them into a larger context and explain their possible repercussions on Quebec society.

Dumont also wants to create a genuine dialogue with viewers, paying particular attention to social media. He will look at major news stories from every angle with the very players involved in the events. A show for those Quebeckers who wish to understand what’s going on and be well informed!

Mario Dumont airs on TVA and the LCN channel

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Mario Dumont - télévision


On TVA, in the winter of 2018, the show had an estimated weekly average audience of 192,000 and a market share of 19 %. With 98,700 viewers on LCN, the show had a market share of over 9 %.

Source: Numeris, PQ fr, Winter 2018 (Jan. 9 - April 22), 2+.

Schedule : F2018
TVA: Monday to Friday: 11:30 AM to 12:00 PM
LCN: Monday to Friday: 10:00 AM to 12:00 PM

To learn more about the business opportunities related to this brand, please contact your sales representative . 

Key numbers

Estimates – TVA - F2018
• 2+ : 201,000
• 18-49  : 29,000
• 25-54  : 33,000
• F25-54  : 20,000


Mario Dumont - web


With 2,237 unique visitors in the winter of 2018, the website generated 3,354 page views

Mario Dumont has an impressive number of Twitter subscribers, 125,000

Source: Google Analytics, Jan. 9 - April 22, 2018 ; Twitter, May 2018