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Les beaux malaises

A trademark of TVA network

Quebec’s most popular comedy series returns for a second season in winter 2015.

Les beaux malaises is a bold and hilarious scripted series in which comedian Martin Matte and his sidekick François Avard share their unique view of society. The show gives us an inside look at Martin Matte’s daily life through various anecdotes that punctuate it with strong doses of daring and self-deprecation.
Season 1 garnered lots of praise, bringing home four Gémeaux Awards in 2014: Best Comedy, Best Director, as well as Best Lead Actor and Actress in a Comedy.

“Les beaux malaises” has been airing on TVA since winter 2014.

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Les beaux malaises télé

Television

In winter 2014, the show reached an average audience of 1.9 million viewers a week, with a market share of 42%. A hit from the very beginning, it ranked among the top 3 shows of the season.

Source: Numeris, French Quebec, Jan. 22-March 26, 2014, 2+, ratings for 4+ broadcasts

Schedule Winter 2015
Wednesday: 9-9:30 p.m.

 

Key numbers

Estimates: Winter 2015

• 2+: 1,865,000
• A18-49: 850,000
• A25-54: 905,000
• W25-54: 470,000

Les beaux malaises - web

Web

During the winter 2014 season, the show’s website drew nearly 80,000 unique visitors a month, generating close to 465,000 page-views each month.

As for the web series, it generated 216,000 views.

Source: Google Analytics, January-April 2014

 

Les beaux malaises - MOBILE

Mobile

The show’s mobile app allows fans to stay in touch with the brand and share exclusive content. It also features insights into the multiple facets of Martin Matte, as revealed by his eccentric and colourful psychologist.
During Season 1, the app was downloaded over 15,000 times.

Source: App Annie, spring 2014

 

Les beaux malaises  VSD

Video on demand

During the 2014 season, public interest in the show was also manifested through the 2.4 million downloads registered on the illico TV platform. This ranks Les beaux malaises among the most frequently downloaded shows of the season.

Key numbers

Estimate:  Winter 2015
• VOD TV: 156,000
• VOD Web: 1,560