A trademark of TVA network
Quebec’s most popular comedy series returns for a second season in winter 2015.
Les beaux malaises is a bold and hilarious scripted series in which comedian Martin Matte and his sidekick François Avard share their unique view of society. The show gives us an inside look at Martin Matte’s daily life through various anecdotes that punctuate it with strong doses of daring and self-deprecation.
Season 1 garnered lots of praise, bringing home four Gémeaux Awards in 2014: Best Comedy, Best Director, as well as Best Lead Actor and Actress in a Comedy.
“Les beaux malaises” has been airing on TVA since winter 2014.
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In winter 2015, the show reached an average audience close to 2 millions viewers a week, with a market share of 43 %. A hit from the very beginning, it ranked #2 shows of the season.
Source: Numeris, French Quebec, Spring 2015 (Jan. 5 - April 26), 2+ ratings for 4+ broadcasts
Schedule Summer 2015 (replay)
Thursday: 7:00 PM - 7:30 PM
• 2+: 510,000
• A18-49: 185,000
• A25-54: 195,000
• W25-54: 105,000
During the winter 2015 season, the show’s website drew nearly 445,000 unique visitors, generating close to 1.6 million page-views.
As for the web series, it generated close to 633,000 views.
Source: Google Analytics, January-April 2015 / Brightcove jan.18-april 12, 2015
The show’s mobile app allows fans to stay in touch with the brand and share exclusive content. It also features insights into the multiple facets of Martin Matte, as revealed by his eccentric and colourful psychologist.
In the spring of 2015, the app had accumulated over 25,000 downloads.
Source: App Annie, march 2015
Video on demand
During the 2015 season, public interest in the show was also manifested through the 2.5 million downloads registered on the illico TV platform. This ranks Les beaux malaises the most frequently downloaded shows of the season.
Source : Videotron 2014