A trademark of TVA network
Le banquier is without a doubt the TV show that families love to watch. Filled with suspense, emotions, surprises, and a lot of money, this show makes audiences hold their breath.With more than 17 million viewers, Deal or No Deal, an American television phenomenon, is a huge success on the international scene. Quebec’s adaptation, Le banquier, is hosted by none other than Julie Snyder, a true performer whose tone, humour, and energy make her stand out.
The threefold concept behind Le banquier: the contestants’ goal is to leave with as much money as possible; in an attempt to make the contestants flinch, the mysterious banker constantly makes them a cash offer in order to dissuade them from potentially winning much more; the host is the mover and shaker.
Before long, the contestant and the banker, who never see or speak directly to one another, are at odds and engage in a war of nerves. The host participates, acts as intermediary, and guides the contestant who is on a quest for loot.
Le banquier has been airing on TVA since 2007.
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Le banquier is a multimillion dollar show and verges on 2 million viewers every Sunday! Some episodes have an average minute audience of over 2.2 million.
A huge success, Quebec viewers share in the contestants’ experience and several episodes have a 50% market share or more! Le banquier ranks as one of the most watched TV shows.
With a high concentration of women aged 25 to 54, home-owners, families, and people who work, the show attracts a select clientele!
Source : BBM, Francophone Quebec, Fall 2012, 2+
Sunday: 7:30 PM to 8:30 PM
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Le banquier’s website features extra content and fans of the show will find exclusive behind the scenes content and videos featuring the contestants, the beauties behind the cases, and more. Web users can also play the online version and test their skills at accepting or refusing an offer.
The Videotron section reveals some of the contestants’ secrets and features never before seen video segments, ring tones, wallpapers, full episodes on illico, and much more!
With more than 388,000 unique visitors, the website generated over 2 million page views during the 2012 season. An interactive brand, the almost 28,000 Facebook fans can watch never before seen videos of the Le banquier. Julie Snyder and Stéphane Laporte interact with fans about the show on Twitter.
Source: Omniture, September 23 to December 2, 2012; Social networks: December 2012
Video on demand
Thanks to Videotron illico TV, Quebec viewers never have to miss an episode! In the fall of 2012, the most recent season, Le banquier was downloaded 175,000 times.
Source: Videotron 2012