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L'échappée

A trademark of TVA network

At the age of 40, Brigitte returns to her hometown for the wedding of her 20-year-old daughter Élise to Xavier. Élise was raised by Noémie, Brigitte’s older sister, who manages a youth centre called L’Échappée.

This powerful story is the brainchild of successful screenwriter Michelle Allen (Destinée, Pour Sarah), with complex characters and lots of twists and turns. It unfolds in a location known for its wide open spaces and exceptional scenery.

L’échappée airs on TVA since fall of 2016.  

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Media platform(s) available for this brand or product

L'ÉCHAPPÉE - Télévision

Television

In the winter of 2018, L'échappée as captivated drama lovers with its powerful and cleverly crafted storyline, and complex characters harbouring closely-guarded secrets. With a modern look and feel, this new series shines a light on the world of youth centres, attracting an average of 1.3 million viewers every week representing 34 market shares.

L'échappée offers viewers a chance to explore the world of a youth centre in a tightknit community that’s been shaken to its core by a case of assault. 

Source : Numeris, PQ fr, W2018 (Jan. 9 - April 22), 2+

Schedule :  F2018
Monday: 8:00 PM - 9:00 PM

For more information about this brand, please contact your advertising representative


Key numbers

Estimates F2018
To follow
L'ÉCHAPPÉE - web

Web

The digital component of L’échappée immerses us in a “transmedia” context where the main character, Brigitte, truly comes to life. She has her own Facebook page and Instagram account, allowing her to connect with her fans in a way that transcends the virtual world.

In addition, the show’s website allows fans to follow the meaningful chronological events in Brigitte’s life.

In the winter of 2018, the website drew over 100,000 unique visitors and generated over 481,000 page-views.

Source : Google Analytics, Jan. 9 - April 22, 2018
 

L'ÉCHAPPÉE - VSD

Video on demand

For fans who can’t tune in live, Videotron’s Illico TV service allows subscribers to watch shows as often as they want, whenever they want.

Key numbers

Estimates : F2018
To follow

Source : Vidéotron, 2018