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Deux filles le matin

A trademark of TVA network

The dynamic host Marie-Claude Barrette and a guest, have been brightening up viewers’ mornings. Reflecting modern women who have chosen different paths, the hosts connect with Quebec’s woman of today.

The show covers a variety of topics, from current events, fashion, health, to trends. It throws caution to the wind when broaching topics like youth and sexuality, the risks associated with cigarette smoking, grief and mourning after perinatal loss, or even plastic surgery. There are no taboos and there is no shame. Deux filles le matin keeps the exchange of views real and honest, not to mention moving.Well known and liked by the Quebec public, guests enrich the conversation by sharing their life experience and personal projects.

Every Wednesday, chef Stefano Faita shares his culinary expertise with Marie-Claude and her guest of the week.

Deux filles le matin has been airing on TVA since 2000.

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Deux filles le matin - télévision

Television

Deux filles le matin is definitely the morning rendez-vous for today’s women. The show’s longevity is a reflection of its popularity.

With an average of 274,700 viewers in the winter of 2018, Deux filles le matin had a 28% market share.

The show is particularly appealing to retired women wanting to make the most of their day.

Source:  Numeris, PQ franco, W2018 (Jan. 9 - April 22), 2+

Schedule : Summer 2018
Monday - Wednesday: 9:30 AM to 10:30 AM

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Key numbers

Estimates:  Summer 2018 
2+ : 256,000
A18-49 : 41,000
A25-54 : 50,000
F25-54 : 37,000

 

Deux filles le matin web

Web

Deux filles le matin also has a presence on the web. Viewers can watch or re-watch previously aired episodes of the show, suggest topics of conversation, or even watch exclusive show content on this friendly and interactive website.

With 38,719 unique visitors, the Deux filles le matin website generated over 100,000 page views in the winter of 2018

The host Marie-Claude Barrette is very active on social networks and has 48,000 Facebook fans and 44,300 Twitter followers!

Source: Google Analytics, W2018 (Jan. 9 - April 22) ; Social network, May 2018

Deux filles le matin vsd

Video on demand

Thanks to Videotron illico TV, viewers who are unable to catch the show when it airs can watch all previously-aired episodes of Deux filles le matin on demand.