Cinéma

A trademark of TVA network

Whether weekday, week-end, daytime, evening, or late night viewing, there’s a lot of Cinéma on TVA!

Cinéma showcases movies to suit every taste! Blockbuster movies, Ciné-Extra and Cinémax like Thor, Iron man, Rambo...

Movies for the whole family, films such as Mamma Mia, maman j’ai raté l’avion... are available on Cinéma au lit, Cinéma en famille, Pause Cinéma and Ciné-Pop.

For nostalgia fans, classics like Le pouilleux millionnaire, Starsky et Hutch, À l’ombre de Shawshank....are available on Cinéma-maison and Ciné-Lune.

The movies are only available in French. 

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Cinéma télévision

Television

TVA is the number one destination for Quebec movie and TV fans.

TVA Cinéma reaches an average of 4.4 million viewers, close to 60% of the population, every week.

Fans can watch movies with fewer commercial breaks.

Whether Pause-Cinéma (Monday to Friday), Ciné-Lune (Monday to Saturday), Ciné-Week-end (Saturday & Sunday), Ciné-Extra (Saturday), Ciné-Pop (Saturday), Cinéma au lit (Sunday), Cinéma en famille (Sunday) or even Cinéma-maison (Sunday), TVA’s Cinéma time slots have a market share of between 13% and 23%.

Source : Numeris, Francophone Quebec, Winter 2018: (Jan. 9 - April 22), 2+

Schedule: Spring 2018

Pause cinéma (Monday - Friday – 1:00 pm to 3:00 pm)
Ciné-Lune (Monday – Friday 11:30 pm to 1:30 am)
Ciné-lune (Saturday – 11:030 pm to 2:00 am)
Film de filles (Thursday - 8:00 pm 
to 10:00 pm)
Film de gars (Friday (8:00 pm to 10:00 pm
Double ciné-lune (Saturday 2:00 am to 4:00 am)
Ciné week-end (Saturday & Sunday - 2:00 pm to 4:00 pm)
Ciné pop (Saturday – 4:00 pm to 6:00 pm)
Ciné-extra (Saturday – 6:30 pm to 8:30 pm)
Cinéma au lit (Sunday – 10:00 am to noon)
Cinéma en famille (Sunday – 4:00 pm to 6:00 pm)
Cinéma maison (Sunday – 10:30 pm to 0:30 am)

To learn more about the business opportunities related to this brand, please contact your sales representative 



Key numbers

Estimates : Spring 2018

Pause cinéma (Monday - Friday – 1:00 pm - 3:00 pm)
2+ : 182,000
A18+: 171,000
A25-54 : 39,000
F25-54 : 25,000

Ciné-Lune (Monday – Friday - 11:30 pm - 1:30 am)
2+ : 130,000
A18+ : 116,000
A25-54 : 42,000
F25-54 : 21,000

Ciné-Lune (Saturday - 11:30 pm - 2:00 am) 
2+ : 181,000
A18+ : 161,000
A25-54 : 67,000
F25-54 : 31,000

Double ciné-lune (Wednesday to Friday - 1:30 am to 2:30 am) 
2+ : 99,000
A18+ : 87,000
A25-54 : 26,000
F25-54 : 15,000

Film de fille  (Thursday 8:00 pm to 10:00 pm) 
2+ : 507,000
A18+ : 445,000
A25-54 : 179,000
F25-54 : 110,000

Film de gars  (Friday 8:00 pm to 10:00 pm) 
2+ : 550,000
A18+ : 515,000
A25-54 : 172,000
F25-54 : 80,000

Double ciné-lune  (Saturday 2:00 am to 4:00 am) 
2+ :101,000
A18+ : 88,000
A25-54 : 30,000
F25-54 : 12,000

Ciné week-end (Saturday & Sunday - 2:00 pm to 4:00 pm)
2+ :144,000
A18+ : 124,000
A25-54 : 52,000
F25-54 : 28,000

Ciné pop (Saturday – 4:00 pm to 6:00 pm)
2+ : 250,000
A18+ : 219,000
A25-54 : 88,000
F25-54 : 47,000

Ciné-extra (Saturday – 6:30 pm to 8:30 pm)
2+ :  493,000
A18+ : 431,000
A25-54 : 177,000
F25-54 : 94,000

Cinéma - lit (Sunday – 10:00 am to noon)
2+ : 323,000
A18+ : 293,000
A25-54 : 104,000
F25-54 : 62,000

Cinéma en famille (Sunday – 4:00 pm to 6:00 pm)
2+ : 250,000
A18+ : 219,000
A25-54 : 88,000
F25-54 : 47,000

Cinéma maison (Sunday – 11:30 pm to 0:30 am)
2+ : 174,000
A18+ : 157,000
A25-54 : 49,000
F25-54 : 25,000

Cinéma web

Web

In the movie section of the TVA website, cinephiles with find all sorts of information about the bockbusters that air on TV including summaries and actor bios.

In the Fall of 2017, 38,900 unique visitors viewed the movie section of the TVA website, generating 92,471 page views

Source: Google Analytics, Sept. 4 - Dec. 3, 2017