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2018-2019 Programming

2018-2019 Programming

New Shows & Sure Bets Reaching All Generations

During 2018 launch trade shows held in Montreal, Quebec City and Toronto, Quebecor unveiled its multiplatform offering, focusing on creative and innovative opportunities for advertisers who want to stand out on TV, as well as in digital media, newspapers, magazines, out-of-home and events. Our sales team gave detailed presentations on the captivating programs coming up on TVA and its specialty channels, i.e. TVA Sports, LCN, MOI ET CIE, CASA, addikTV, prise 2 and Yoopa.

TVA is offering advertisers a rich fall schedule. Once again, the TVA Network will be the place to go for must-see TV, with promising new shows set to attract large audiences in search of quality content. “We’re very excited about this line-up,” says Donald Lizotte, Executive Vice President, Advertising Sales, Quebecor. “On a concrete level for advertisers and brands, it translates to a multitude of opportunities to deploy creative campaigns aimed at sought-after audiences. With fictional series, major variety shows and reality shows, TVA productions create an ideal environment to reach passionate viewers.”

Live Viewership and Young Audiences Are Part of the Mix

According to the 2018 Ipsos-Infopresse index , TVA is the most influential station in the media industry, thanks to its impact on millennial and Generation Z audiences – confirming that young people are still watching TV in large numbers. “As a matter of fact, TVA reaches 21.2% of adults 18-49, vs. 14.7% for Radio-Canada and 6.5% for V Télé ”, adds Donald Lizotte, pointing out that TVA also remains an exceptional venue to bring Quebecers together, since 89% of the station’s viewership happens live .

New Shows to Fascinate an Entire Province

XOXO is the highly-anticipated new reality series set to make waves this fall. For 11 weeks, 18 bachelors and bachelorettes get to live the glamourous life, just like the world’s biggest stars. Our contestants will be guided along by three advisors, who’ll have carte blanche to organize lots of VIP activities and events in order to play matchmaker for Quebec’s most talked-about couple.

These XOXO advisors – Olivier Primeau, owner of the famous Beachclub, Cary Tauben, stylist and friend to the stars, and Elisabetta Fantone, one of today’s hottest painters – were chosen for their unique personalities, their extravagance and their powers of persuasion. Their impressive network of contacts will open doors to the most prestigious venues.

The winning couple on XOXO will take home $100,000 in cash and enjoy VIP access to the world’s most sought-after events, including the Coachella Festival in Palm Springs, Tomorrowland in Belgium and the Ultra Music Festival in Miami. Our winners will also get the keys to a luxury condo in the Miami area for one year.

The spectacular new variety show Révolution will be the biggest TV dance competition in Quebec. With teen idol Sarah-Jeanne Labrosse as its muse, this original concept will feature French urban dance sensations Les Twins as competition masters, as well as renowned choreographers Lydia Bouchard and Jean-Marc Généreux.

Over 3,000 local dancers of all ages, performing in all genres, auditioned last winter in the hopes of competing on this exceptional show, for a chance to win the $100,000 grand prize. Révolution is already poised to be this fall’s TV sensation.

For music lovers, Tout le monde aime highlights the incomparable journeys of some of our most popular singers. It’s a wonderful gift for artists to offer themselves, and to share with their fans. Contrary to traditional roasts and tributes, this unique celebration is orchestrated with the stars’ collaboration. In a warm and intimate setting, Tout le monde aime looks back on their career highlights and gives us an opportunity to listen once again to the melodies that remain forever etched in our hearts.

Passionate, engaging, accessible and with a career that spans 10,000 interviews, Sonia Benezra will take the reins of these memorable evenings, leveraging her in-depth knowledge of music and show business.

Le jeu is a thriller that shines a light on the growing social issue of online bullying.

Starring Laurence Lebœuf and Éric Bruneau, the series tells the story of Marianne, a rising star in the highly competitive world of video-game design, who must confront online trolls after they launch a campaign to harass and denigrate her. This young, creative, spirited and combative woman is trying to make it in a highly competitive industry where women face an uphill battle to succeed. Approaching her thirties, she decides to develop her own game in a major Montreal studio where her boyfriend, Julien, also works.

This emotionally-charged series deals with a social problem that has yet to be fully explored in fiction. The suspense will have our heroine – and our viewers – on edge, with a topic that’s sure to provoke heated debate. Catch it this fall!

Sure Bets That Continue to Attract

In addition to these spectacular new offerings, TVA’s fall line-up includes several flagship shows that have become viewing habits for Quebec audiences – including the hits Blue Moon 2, O’, L’Échappée, L’Heure bleue and Boomerang, which will continue to captivate fans.

In terms of public service, public affairs and variety programming, La vraie nature, Conversations secrètes, Salut Bonjour, Salut Bonjour week-end, Deux filles le matin, Ça finit bien la semaine, Le tricheur, J.E., Mario Dumont, Denis Lévesque, Vlog and LOL:-) are all back with brand-new, high-quality content. 

And Even More Content This Winter

Winter 2019 will see the premiere of Les invisibles, a Quebec version of the French hit series Dix pour cent. At once touching, human and fun, the show takes place in a Montreal talent agency, where we follow the ups and downs of four agents dealing with behind-the-scenes drama in the world of showbiz.

Adapted to our local context, the format immerses us in the intimate lives of people who juggle with highly sensitive situations on a daily basis. Celebrities will play themselves in various fictional scenarios, as local actors, singers, comedians and writers find themselves at the very heart of each episode’s storyline, shining a spotlight on Quebec culture. Bruno Marcil, Karine Gonthier-Hyndman, Benoit Mauffette and Danièle Lorain play the four pillars of the AMG talent agency.

Next winter’s TV phenomenon is sure to be La Voix VII. Every season, this unifying event stays fresh with new faces, new stories and amazing voices.

Night after night, La Voix gives all kinds of artists a chance to shine in front of over 2 million viewers (54% market share) , making it an exceptional springboard for new careers, along with a premium property for advertisers. Keep in mind that the Quebec version of La Voix remains the most-watched adaption of this TV format around the world!

Also new this winter: season 1 of Victor Lessard, which is already generating lots of buzz. This thriller follows investigators Victor Lessard (Patrice Robitaille) and Jacinthe Taillon (Julie Le Breton) as they try to solve the murder of a man and a woman whose necks were impaled with what looks like a Medieval torture instrument.

Specialty Channels That Always Offer More

TVA Sports stands out with original 24-hour programming that puts fans at the very heart of the world’s most prestigious sporting events. Year after year, the station keeps signing more long-term agreements with major properties. As official French-language broadcaster of the National Hockey League, TVA Sports has now acquired broadcasting rights for Montreal Impact and MLS games until 2021, as well as for the prestigious Euro 2020 soccer tournament. This fall, TVA Sports is adding two original morning and mid-day shows to its line-up, hosted by Charles-Antoine Sinotte and Jean-Philippe Bertrand – providing live continuous coverage morning, noon and night, and interacting with viewers along the way.

With an average market share of 5% and exceptional peaks of up to 9.8% , LCN remains Quebec’s #1 specialty channel, thanks to quality programming and renowned hosts and collaborators. During this election year in Quebec, viewers can once again turn to the 24-hour news station for an enlightening look at social issues that affect their daily lives.

Since this spring, MOI ET CIE has been offering renewed programming focusing on stories that captivate both men and women. This fall, the station will feature intriguing documentary/reality shows and documentary series, including several new original productions such as Liens rompus, in which Étienne Boulay tries to mend fences between two people who seem to have nothing in common.

For home fanatics, CASA offers Combien vaut cette maison?, a new real-estate game show hosted by Saskia Thuot, in which three contestants visit homes for sale and try to guess their value. Hugo Girard also returns this fall with season 2 of Du cœur et des bras, as he once again transforms the lives of families in need, with the help if his tender-hearted motorcycle gang and a celebrity guest. And for people who can’t get enough fiction, addikTV offers its seasonal mix of hit international series, this year with the new offerings Dieux américains (American Gods) and Recherchés (Gone).

On Yoopa, the station continues to entertain toddlers, older kids and the entire family with high-quality shows like Mia et moi, Zak Storm – super pirate and Les mystères d’Hunter Street. And last but not least, Prise 2 takes us through TV’s memory lane, featuring season 2 of the iconic cop/buddy series L’Arme fatale.

With such a string TV offerings, TVA Group stations are the destination of choice for advertisers looking to showcase their brands and products, both in mass-market environments and via specialized content. From traditional campaigns, to media creativity initiatives, to joint operations with other Quebecor properties, the possibilities are virtually endless. What’s more, our team’s agility and expertise allow you to deploy far-reaching and lucrative initiatives that can really boost your brand.

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Annie Martineau | Media Agent | annie.martineau@tva.ca | (514) 947-4522